Did Queen Máxima just explain our mission to the world?

Last Thursday, March 30th, our founders Lior and Vedran were invited to participate in the opening event of the Global Money Week at the Dutch National Bank. This event was organised by Child & Youth Finance International (CYFI) in cooperation with Aflatoun International and Wijzer in Geldzaken. At this event, CYFI presented the paper on 'Safer Payment Procedures for Minors - guiding minors towards financial autonomy' to Queen Máxima.

At this event, Queen Máxima of the Netherlands [1] gave a speech about Global Money Week and the importance of financial education. During her speech she stressed the importance of financial education and she gave some tips on what children can do to learn about money.

Goed met geld omgaan is niet altijd gemakkelijk. [...] Er zijn ook veel hulpmiddelen om goed zicht te houden op je eigen geld.[2]
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Handling money the right way is not always easy. [...] There are also a lot of tools that can help you keep track of your own money. [2:1]
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The speech of Queen Máxima was a clear message to us and all other participants that our work is not yet done. With the presentation of the CYFI report, there is finally a clear guideline for banks to follow when it comes to banking for kids.

At Otly we are trying to take this one step further. With our mission to "provide all children with their first true banking experience" we are working on the vision Queen Máxima of the Netherlands presented today. At Otly we see the value of early financial education as one of the pillars for a good and stable future for any child, from any background, anywhere in the world.

After having attended an event like Global Money Week, we are yet again confident that our vision "to create an inclusive world, without financial illiteracy for a next generation" is not only our wish, but is the desire of many organisations with us. Together with organisations like Aflatoun, CYFI, the United Nations and many others, we are working hard to achieve this vision and we would like to thank these organisations for the invitation to this event. We are already looking forward to next year.

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  1. Queen Máxima has been the the UN Secretary-General’s Special Advocate for Inclusive Finance for Development (UNSGSA) since 2009. Besides this she has been the honorary patron of the G20's Global Partnership for Financial Inclusion since 2011. Queen Máxima is also the honorary chair of the Dutch Money Wise Platform, who are one of the co-organisers of this event. The roles of Queen Máxima of the Netherlands can be found on https://www.unsgsa.org/about/queen-maxima-unsgsa ↩︎

  2. The full speech in Dutch can be found on https://www.koninklijkhuis.nl/documenten/toespraken/2017/03/30/toespraak-koningin-maxima-tijdens-global-money-week ↩︎ ↩︎


At Otly I work on everything marketing and communications related and some more stuff. Send Otly a message on Twitter or Facebook and you'll probably be talking to me. See you there.


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